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Wildfox Resorts appoints Powell Dobson Architects

Updated: Oct 19, 2022

Wildfox Resorts appoints Powell Dobson Architects

Wildfox Resorts Group has appointed Powell Dobson Architects as part of the Afan Valley resort delivery team.

Working from their Cardiff Studio, Powell Dobson Architects will be responsible for the resort masterplan, and detailed designs for each of the key activity buildings and the wider resort accommodation.

The Powell Dobson team is being led by Managing Partner, Ann-Marie Smale, and Design Director Mike Thomas, supported by Dave Rossington as Project Architect.

The team is part of Wales’ largest independent architectural practice with over 75 staff dedicated to the design and delivery of outstanding buildings and places that are an inspiration and joy to live and work in. Powell Dobson aims to design buildings that are an inspiration to their users, provide a strong identity whilst responding to their context, and that fully embrace their commitment to sustainable design of their local and national environment.

Managing Partner, Ann-Marie Smale on their appointment to the project commented: “We are so excited to have the opportunity of being involved in what, undoubtedly, could be one of the biggest regeneration projects in Wales. The architecture of the new adventure resort at Afan Valley will be driven by the site’s topography, landscape and wider context, creating a destination that, through form and materials, will belong to its beautiful, valley setting.”

About Wildfox Resorts

The Afan Valley resort will be the first of its kind in the UK and will be the single biggest investment in tourism, regeneration and landscape restoration in Wales, creating over 1,000 jobs in construction and in operation.

Wildfox Resorts Afan Valley will offer an adventure-filled escape for all ages who wish to take part in a range of activities including mountain biking, walking and cycling trails, canyoning, zip wires, climbing, bouldering, family adventure pool and electric off-road experiences to name a few. For those looking for a more relaxing stay or some well-deserved rest and recovery, the resort will offer a unique spa as well as a selection of restaurants and bars that champion regional produce.

Guests will be able to choose between a range of high-quality lodges or stay within the bespoke hotel and our Wildfox apartments, all set within the stunning Welsh valley with easy access to the motorway and rail networks.

About Powell Dobson Architects

Powell Dobson Architects was established in 1966 and celebrated its 50th year in 2016. They employ over 75 staff across studios in Cardiff, Swansea and London. Their Mission Statement - “Inspirational, contextual and sustainable design” – reflects their ethos to design places that inspire, that create a strong contextual identity and that fully embrace a commitment to sustainability.


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