Wildfox Resorts Group has appointed specialist communications agency Copper Consultancy. Copper will provide brand development, communication strategy and stakeholder engagement support to the Afan Valley resort delivery team.
Working from Bristol, Copper has been tasked with the delivery of the brand positioning for both Wildfox Resorts Group and our first resort in Afan Valley. The Copper Consultancy team has created a unique brand that reflects the heritage of the project in the heart of Wales.
Alongside branding, Copper will be responsible for communications and stakeholder engagement as we progress through planning.
The Copper team is lead by its Director of Economic Development, Ronan Cloud, and is supported closely by Senior Account Manager, Joseph Price-Moore, and Senior Account Executive, Sophie Pearce.
The experienced team brings a breadth and depth of experience across the UKs largest projects in the built environment sector including The London Resort theme park, The Wave in Bristol, and played an integral role in the delivery of the Towns Fund, led by the Department for Levelling Up, Housing and Communities. Copper Consultancy maintains a strong track record in delivering projects within Wales including Cardiff Parkway, RWE and HyNet North West.
Director, Ronan Cloud commented: “We are proud to be involved in such an ambitious project that puts community, sustainability and regeneration front and centre. Our leading in-house creatives have already delivered a fresh and exciting new brand that gives a real sense of Wildfox Resorts’ values – people, planet and pleasure. We are committed to delivering an open-door communications and engagement approach that builds genuine relationships across Wildfox Resorts’ partners, supply chain, investors and community members.”
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About Wildfox Resorts
The Afan Valley resort will be the first of its kind in the UK and will be the single biggest investment in tourism, regeneration and landscape restoration in Wales, creating over 1,000 jobs in construction and in operation.
Wildfox Resorts Afan Valley will offer an adventure-filled escape for all ages who wish to take part in a range of activities including mountain biking, walking and cycling trails, canyoning, zip wires, climbing, bouldering, family adventure pool and electric off-road experiences to name a few. For those looking for a more relaxing stay or some well-deserved rest and recovery, the resort will offer a unique spa as well as a selection of restaurants and bars that champion regional produce.
Guests will be able to choose between a range of high-quality lodges or stay within the bespoke hotel and our Wildfox apartments, all set within the stunning Welsh valley with easy access to the motorway and rail networks.
About Copper Consultancy
Copper Consultancy is a full-service communications agency that applies more than 25 years of expertise in infrastructure and the built environment to understand challenges, audiences and objectives, helping pave the way for some of the most ambitious, society-changing projects UK-wide and delivered impactful communications strategies.
Copper has departments across Economic Development, Infrastructure, Construction and Strategic Communications and has a growing team of over 100 colleagues with specialisms across public affairs, campaigning, media relations, content, creative and more.
Their portfolio includes projects spanning road, rail, aviation, energy, logistics and waste across the UK, for clients including government departments, combined authorities, private developers and most of the top 20 major UK contractors. You can view their case studies by visiting their website at https://copperconsultancy.com/.