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Wildfox Resorts reveals its dynamic brand…and a new foxy face

Updated: Oct 19, 2022

We are excited to share Wildfox Resorts’ new look.

We’ve been working with creative specialists, Copper Consultancy, to develop a powerful brand that packs a punch and tells the world that Wildfox Resorts is changing the game in the leisure and tourism industry in South Wales.

Our mission is to build a new generation of lifestyle resorts that create memorable experiences. That experience starts with the brand. From creating inclusive communities, nurturing local ecosystems, and offering experiences that look, taste, and feel like quality - when you’re at Wildfox Resorts, you're part of the pack.

What’s changed?

​The new logo strips everything back to what is ‘true’ for Wildfox - being brave, adventurous, and bold. The minimal approach to this design emphasises its strength and confidence.

Wildfox Resorts is a concept inspired, created, and delivered in Wales. We have developed a bilingual logo to pay homage to our heritage, and ensures the team, stakeholders, and community members recognise and feel connected to its roots.

Our first resort will be nestled in the beautiful Afan Valley, with panoramic views of the South Wales Valleys. When referring to this specific site, the individualised brand reflects the local context of the land and people.

Copper Consultancy Director, Ronan Cloud commented:

When tasked with such an ambitious project that puts community, sustainability and regeneration front and centre, our leading in-house creatives delivered a fresh and exciting new brand that gives a real sense of Wildfox Resorts’ values – people, planet and pleasure.

The passion for adventure and the demonstrable commitment to delivering a memorable experience for all from the Wildfox leadership team, and our team of expert consultants, has been evident since the start of this project. We’ve worked hard to inject this passion and commitment into the new brand and our assets. To play a role in bringing this vision to life has been a pleasure and we are excited to see the new brand in action.”

To coincide with the launch of the brand, we have refreshed our website. Here, not only will you see the new brand in action, but you can also get the latest on the Afan Valley development, meet the team and access our FAQ page.

As always, we want to hear from you. Drop us a line via our contact us form or social media channels and let us know you think!

221007 - Wildfox Resorts reveals its dynamic brand…and a new foxy face
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